Content shaped for
digital distribution
Social and campaign video production is focused on creating content that works in the digital environments where it will be used. This means considering the platform, the audience behaviour, the viewing context — and the format requirements — before any filming begins.
Short-form video content has become a core element of digital marketing, brand communication and campaign activity. CraftLens Visuals can support the production of social content from initial planning through to multi-format final delivery.
View the production process
Social content
types and formats
The following represent types of social and campaign video content that can be produced and delivered. These are production possibilities rather than guaranteed outcomes or past results.
Campaign Cutdowns
Shorter edits of longer productions, optimised for social campaign use and paid distribution.
Vertical Reels
Short-form vertical video content designed for reels, stories and short-form platform formats.
Social Teasers
Brief teaser edits designed to build interest around launches, events and campaign activity.
Behind-the-Scenes
Candid, atmosphere-led content capturing the production process, events or brand activity.
Captioned Versions
Accessibility-ready and silent-viewing versions with on-screen text overlay and captions.
Ad-Ready Cuts
Video formatted and optimised for use in paid digital advertising and retargeting campaigns.
Launch Snippets
Short, punchy clips suitable for product launches, service announcements and press releases.
Multi-Platform Delivery
A single production delivered across multiple formats and aspect ratios for different channels.
Formatted for the
platforms that matter
Different platforms have different format requirements. A piece of content that works well on a website may need to be reformatted, recut or recaptioned for an Instagram reel, a paid ad or a LinkedIn post. Planning multi-format delivery from the start can make this process significantly more efficient.
CraftLens Visuals can deliver social content in multiple aspect ratios, lengths and platform specifications — structured around the intended use rather than a one-size-fits-all output.
Discuss a Social Content ProjectAsk about social and campaign content production.
Enquiries for social content, reels, campaign cutdowns, vertical video and multi-format production are welcome. Please include intended platforms, format requirements and timeframe.